Accor to operate new Movenpick hotel in Melbourne’s skyscraper
The latest figures from STR hotel analysts show the city had an occupancy rate of just 36% in February.
In addition to the challenges of filling hotel rooms, there has been a flood of new offers this year.
Since February, more than 1,000 hotel rooms have opened in Melbourne, including a new Hilton, a W Hotel and a Marriott, all within walking distance of the Movenpick.
Hoteliers and owners like Fragrance are banking on a stronger recovery in the medium and long term.
“The city of Melbourne is the perfect location for a Mövenpick hotel, enriching Melbourne’s incredible dining scene with an exceptional restaurant and bar, and masterfully blending the brand’s Swiss heritage with a premium hotel experience,” said Simon McGrath, CEO of Accor Pacific,
Facilities at the new hotel will include a cafe serving the brand’s signature ice cream, a Miss Mi restaurant and bar, and a 25-meter swimming pool.
As Accor prepares to launch the Movenpick Hotel, another Accor-operated hotel, the five-star Peppers on Waymouth Street in Adelaide’s CBD, has hit the market with expectations of around $ 75 million.
The 202-room hotel is being offered for sale by its developer, the Melbourne-based Mattioli Group led by Mark Mattioli.
The directors of HTL Property, Nic Simarro, Andrew Jolliffe and Andrew Jackson, were exclusively appointed to manage the freehold sale.
“With very few hotels located in the heart of Adelaide’s CBD, we anticipate strong demand from domestic and foreign investors,” Mr. Simarro said.